Case Study
CRM & Property Portal Integration for a Dubai Real Estate Agency
Custom API integration connecting a Dubai real estate agency's CRM with Bayut, Property Finder, and Dubizzle β automating property listings, lead routing, and agent performance tracking in real-time.
Integration
Confidential Client
The Codx designed and built the full integration architecture β CRM connector APIs, portal webhook handlers, lead routing engine, and a real-time agent performance dashboard.
A mid-size Dubai real estate agency was managing property listings manually across Bayut, Property Finder, and Dubizzle β a time-consuming process prone to outdated listings and missed leads. The Codx built a centralised integration layer connecting their CRM with all three portals, automating listing syndication, lead capture, and agent assignment workflows.
before the codx vs after the codx
challenge vs solution β point by point
every problem identified, what we did, and what changed.
key highlights
What made this project stand out
First 72 hours after go-live captured 100% of leads vs. estimated 30% loss rate before
Automated WhatsApp response deployed within project scope β no additional cost
Integration built to handle portal API changes gracefully β zero downtime in first 6 months
How The Codx Approaches Every Project
Every service follows a proven framework designed to deliver measurable growth and exceptional user experiences.
Website Development
Discovery & audit
We review your existing site, server, analytics, and SEO baseline before touching anything.
Infrastructure first
Server, DB, caching, and Core Web Vitals sorted before a single design element changes.
Design & build
Mobile-first, brand-aligned, conversion-optimised. Every page has a clear purpose.
UAT + go-live
Full testing, DNS migration, client training, and 30-day post-launch support.
Digital Marketing & SEO
Market & keyword research
We map the full opportunity β competitors, search volume, and content gaps.
Content strategy
Monthly calendar, pillar pages, blog clusters built around buyer intent keywords.
Technical SEO baseline
Schema, sitemaps, canonicals, page speed β foundation set before content goes live.
Monthly execution
Rankings, traffic, leads β every metric tracked and reported transparently.
Paid Advertising
Pixel & tracking audit
Nothing runs until every conversion event fires correctly.
Audience & creative strategy
Intent-based segments, Arabic creative, GCC geo-targeting from day one.
Launch + optimise
Weekly cadence β A/B testing creatives, audiences, and landing pages.
Monthly ROAS report
Every dirham attributed. Clear view of what's working and what's being scaled.
Mobile App Development
Scope & architecture
User flows, API contracts, and tech stack defined before a single screen is designed.
UI/UX design
Figma prototypes with client-approved screens at every stage.
Development sprints
2-week sprints with a live demo at each milestone.
QA & submission
App Store + Play Store submission handled end to end.
technologies Used
client testimonial
The Codx designed and built the full integration architecture β CRM connector APIs, portal webhook handlers, lead routing engine, and a real-time agent performance dashboard.
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