Case Study
ERP & E-commerce Integration for a UAE Pharmaceutical Distributor
Seamless integration between a UAE pharma distributor's ERP system and their B2B e-commerce portal β automating order processing, stock availability, pricing, and regulatory compliance documentation.
Integration
Confidential Client
The Codx architected and built the complete integration layer β ERP connector, e-commerce API bridge, regulatory document automation, and real-time order tracking for B2B customers.
A UAE pharmaceutical distributor operating a B2B e-commerce portal for clinic and pharmacy customers faced a critical disconnect β their ERP held live inventory and pricing data, but the e-commerce portal showed static information updated weekly. The Codx built a real-time bidirectional integration eliminating this gap and automating the entire order-to-fulfilment workflow.
before the codx vs after the codx
challenge vs solution β point by point
every problem identified, what we did, and what changed.
key highlights
What made this project stand out
Zero manual order entry β 100% automated from portal to ERP to warehouse
Pharma-specific regulatory compliance built into integration β not an afterthought
Integration designed to be ERP-agnostic β can switch ERP without rebuilding portal
How The Codx Approaches Every Project
Every service follows a proven framework designed to deliver measurable growth and exceptional user experiences.
Website Development
Discovery & audit
We review your existing site, server, analytics, and SEO baseline before touching anything.
Infrastructure first
Server, DB, caching, and Core Web Vitals sorted before a single design element changes.
Design & build
Mobile-first, brand-aligned, conversion-optimised. Every page has a clear purpose.
UAT + go-live
Full testing, DNS migration, client training, and 30-day post-launch support.
Digital Marketing & SEO
Market & keyword research
We map the full opportunity β competitors, search volume, and content gaps.
Content strategy
Monthly calendar, pillar pages, blog clusters built around buyer intent keywords.
Technical SEO baseline
Schema, sitemaps, canonicals, page speed β foundation set before content goes live.
Monthly execution
Rankings, traffic, leads β every metric tracked and reported transparently.
Paid Advertising
Pixel & tracking audit
Nothing runs until every conversion event fires correctly.
Audience & creative strategy
Intent-based segments, Arabic creative, GCC geo-targeting from day one.
Launch + optimise
Weekly cadence β A/B testing creatives, audiences, and landing pages.
Monthly ROAS report
Every dirham attributed. Clear view of what's working and what's being scaled.
Mobile App Development
Scope & architecture
User flows, API contracts, and tech stack defined before a single screen is designed.
UI/UX design
Figma prototypes with client-approved screens at every stage.
Development sprints
2-week sprints with a live demo at each milestone.
QA & submission
App Store + Play Store submission handled end to end.
technologies Used
client testimonial
The Codx architected and built the complete integration layer β ERP connector, e-commerce API bridge, regulatory document automation, and real-time order tracking for B2B customers.
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