Case Study
Distributor ERP & Marketplace Integration for a UAE FMCG Company
End-to-end integration between a UAE FMCG distributor's ERP and major online marketplaces (Noon, Amazon.ae, Carrefour UAE) β automating product listings, order routing, inventory sync, and returns management.
Integration
Confidential Client
The Codx designed and delivered the complete marketplace integration hub β ERP connectors, marketplace API adapters for Noon/Amazon/Carrefour, automated order routing, inventory allocation engine, and a unified analytics dashboard.
A UAE FMCG distributor selling across Noon, Amazon.ae, and Carrefour UAE was managing each marketplace channel separately β different teams, different spreadsheets, different processes. The Codx built a unified marketplace integration hub connecting all channels to their ERP, automating the complete sell-through-to-fulfilment cycle.
before the codx vs after the codx
challenge vs solution β point by point
every problem identified, what we did, and what changed.
key highlights
What made this project stand out
Zero overselling incidents in first 3 months β down from 15-20 per month
Real-time channel profitability visibility achieved for the first time in company history
Integration designed for scale β 4th marketplace can be added in under 2 weeks
How The Codx Approaches Every Project
Every service follows a proven framework designed to deliver measurable growth and exceptional user experiences.
Website Development
Discovery & audit
We review your existing site, server, analytics, and SEO baseline before touching anything.
Infrastructure first
Server, DB, caching, and Core Web Vitals sorted before a single design element changes.
Design & build
Mobile-first, brand-aligned, conversion-optimised. Every page has a clear purpose.
UAT + go-live
Full testing, DNS migration, client training, and 30-day post-launch support.
Digital Marketing & SEO
Market & keyword research
We map the full opportunity β competitors, search volume, and content gaps.
Content strategy
Monthly calendar, pillar pages, blog clusters built around buyer intent keywords.
Technical SEO baseline
Schema, sitemaps, canonicals, page speed β foundation set before content goes live.
Monthly execution
Rankings, traffic, leads β every metric tracked and reported transparently.
Paid Advertising
Pixel & tracking audit
Nothing runs until every conversion event fires correctly.
Audience & creative strategy
Intent-based segments, Arabic creative, GCC geo-targeting from day one.
Launch + optimise
Weekly cadence β A/B testing creatives, audiences, and landing pages.
Monthly ROAS report
Every dirham attributed. Clear view of what's working and what's being scaled.
Mobile App Development
Scope & architecture
User flows, API contracts, and tech stack defined before a single screen is designed.
UI/UX design
Figma prototypes with client-approved screens at every stage.
Development sprints
2-week sprints with a live demo at each milestone.
QA & submission
App Store + Play Store submission handled end to end.
technologies Used
client testimonial
The Codx designed and delivered the complete marketplace integration hub β ERP connectors, marketplace API adapters for Noon/Amazon/Carrefour, automated order routing, inventory allocation engine, and a unified analytics dashboard.
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