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Case Study

Microsoft Dynamics 365 Implementation for a UAE Restaurant Chain

Microsoft Dynamics 365 Business Central implementation for a multi-branch UAE restaurant chain β€” unifying POS data, kitchen inventory, supplier procurement, and franchise-level financial reporting.

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Client
Confidential Client
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Location
Dubai & Abu Dhabi, UAE
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Year
2026
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Microsoft Dynamics 365 Implementation for a UAE Restaurant Chain

ERP

Confidential Client

N/A0N/A
Organic Traffic Growth
9% Cost Reduction
Conversion Rate Lift
Wastage: 53%
Bounce Rate Reduction
6 Weeks
Project Completion Time
vendor perspective

The Codx delivered the full Dynamics 365 Business Central implementation including POS integration, custom recipe costing module, centralised procurement workflows, branch-level P&L configuration, and staff training across all 8 branches.

the brief

A growing UAE restaurant chain with 8 branches across Dubai and Abu Dhabi was struggling to scale operations. Each branch operated independently with its own supplier relationships, inventory tracking, and cash management β€” making group-level oversight nearly impossible. The Codx implemented Microsoft Dynamics 365 Business Central with POS integration, recipe-based ingredient costing, and centralised procurement to transform their operational model.

before the codx vs after the codx

βœ• before the codx
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Branch P&L required 3 weeks of manual data collection and consolidation
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Food cost percentage calculated monthly β€” errors frequently discovered too late
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Each branch negotiated independently with suppliers β€” 20-30% higher costs than necessary
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Cash discrepancies at branch level discovered days after occurrence
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Wastage completely untracked β€” estimated at 8-12% of food cost
βœ“ After The Codx
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Real-time branch and group P&L available on management dashboard 24/7
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Food cost percentage tracked per dish per branch in real-time
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Centralised procurement leveraged group buying β€” 18% reduction in ingredient costs
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Cash discrepancies flagged automatically at end of each shift
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Wastage tracking reduced food waste from estimated 10% to under 4%

challenge vs solution β€” point by point

every problem identified, what we did, and what changed.

01
8 branches operating in silos β€” no consolidated view of sales, costs, or profitability
Implemented Microsoft Dynamics 365 Business Central for all 8 branches
02
Recipe costing done manually β€” food cost percentage unknown at item level
Built real-time POS integration feeding sales data directly into D365
03
Each branch managing its own supplier relationships β€” group buying power not leveraged
Developed recipe management module with ingredient costing, yield factors, and menu engineering
04
Cash reconciliation at end of each shift done manually β€” discrepancies common
Configured centralised procurement with branch-level requisition approval workflows
05
No visibility on ingredient consumption vs. theoretical usage β€” wastage untracked
Set up branch-level P&L with real-time head office dashboard
06
Payroll processed separately per branch β€” 40+ hours of HR admin per month
Integrated D365 with payroll system for automated timesheet-to-payroll processing

key highlights

What made this project stand out

1

8-branch simultaneous go-live on Dynamics 365 Business Central in 12 weeks

2

Custom recipe costing module built specifically for UAE F&B compliance and VAT treatment

3

80+ staff trained across all roles β€” full adoption achieved within 4 weeks of go-live

How The Codx Approaches Every Project

Every service follows a proven framework designed to deliver measurable growth and exceptional user experiences.

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Website Development

1

Discovery & audit

We review your existing site, server, analytics, and SEO baseline before touching anything.

2

Infrastructure first

Server, DB, caching, and Core Web Vitals sorted before a single design element changes.

3

Design & build

Mobile-first, brand-aligned, conversion-optimised. Every page has a clear purpose.

4

UAT + go-live

Full testing, DNS migration, client training, and 30-day post-launch support.

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Digital Marketing & SEO

1

Market & keyword research

We map the full opportunity β€” competitors, search volume, and content gaps.

2

Content strategy

Monthly calendar, pillar pages, blog clusters built around buyer intent keywords.

3

Technical SEO baseline

Schema, sitemaps, canonicals, page speed β€” foundation set before content goes live.

4

Monthly execution

Rankings, traffic, leads β€” every metric tracked and reported transparently.

🎯

Paid Advertising

1

Pixel & tracking audit

Nothing runs until every conversion event fires correctly.

2

Audience & creative strategy

Intent-based segments, Arabic creative, GCC geo-targeting from day one.

3

Launch + optimise

Weekly cadence β€” A/B testing creatives, audiences, and landing pages.

4

Monthly ROAS report

Every dirham attributed. Clear view of what's working and what's being scaled.

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Mobile App Development

1

Scope & architecture

User flows, API contracts, and tech stack defined before a single screen is designed.

2

UI/UX design

Figma prototypes with client-approved screens at every stage.

3

Development sprints

2-week sprints with a live demo at each milestone.

4

QA & submission

App Store + Play Store submission handled end to end.

technologies Used

Microsoft Dynamics 365
Azure
Power BI
REST API

client testimonial

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The Codx delivered the full Dynamics 365 Business Central implementation including POS integration, custom recipe costing module, centralised procurement workflows, branch-level P&L configuration, and staff training across all 8 branches.

CO
Confidential Client
Dubai & Abu Dhabi, UAE

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