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Case Study

Microsoft Dynamics 365 Implementation for a UAE Restaurant Chain

Microsoft Dynamics 365 Business Central implementation for a multi-branch UAE restaurant chain — unifying POS data, kitchen inventory, supplier procurement, and franchise-level financial reporting.

💼
Client
Confidential Client
📍
Location
Dubai & Abu Dhabi, UAE
📅
Year
2026
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Microsoft Dynamics 365 Implementation for a UAE Restaurant Chain

ERP

Confidential Client

N/A0N/A
Organic Traffic Growth
0% Cost Reduction
Conversion Rate Lift
Wastage: 1%
Bounce Rate Reduction
0 Weeks
Project Completion Time
Vendor Perspective

The Codx delivered the full Dynamics 365 Business Central implementation including POS integration, custom recipe costing module, centralised procurement workflows, branch-level P&L configuration, and staff training across all 8 branches.

The Brief

A growing UAE restaurant chain with 8 branches across Dubai and Abu Dhabi was struggling to scale operations. Each branch operated independently with its own supplier relationships, inventory tracking, and cash management — making group-level oversight nearly impossible. The Codx implemented Microsoft Dynamics 365 Business Central with POS integration, recipe-based ingredient costing, and centralised procurement to transform their operational model.

Before The Codx vs After The Codx

✕ Before The Codx
⚡
Branch P&L required 3 weeks of manual data collection and consolidation
⚡
Food cost percentage calculated monthly — errors frequently discovered too late
⚡
Each branch negotiated independently with suppliers — 20-30% higher costs than necessary
⚡
Cash discrepancies at branch level discovered days after occurrence
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Wastage completely untracked — estimated at 8-12% of food cost
✓ After The Codx
✓
Real-time branch and group P&L available on management dashboard 24/7
✓
Food cost percentage tracked per dish per branch in real-time
✓
Centralised procurement leveraged group buying — 18% reduction in ingredient costs
✓
Cash discrepancies flagged automatically at end of each shift
✓
Wastage tracking reduced food waste from estimated 10% to under 4%

Challenges & Solutions

01
Challenge
8 branches operating in silos — no consolidated view of sales, costs, or profitability
Our Solution
Implemented Microsoft Dynamics 365 Business Central for all 8 branches
02
Challenge
Recipe costing done manually — food cost percentage unknown at item level
Our Solution
Built real-time POS integration feeding sales data directly into D365
03
Challenge
Each branch managing its own supplier relationships — group buying power not leveraged
Our Solution
Developed recipe management module with ingredient costing, yield factors, and menu engineering
04
Challenge
Cash reconciliation at end of each shift done manually — discrepancies common
Our Solution
Configured centralised procurement with branch-level requisition approval workflows
05
Challenge
No visibility on ingredient consumption vs. theoretical usage — wastage untracked
Our Solution
Set up branch-level P&L with real-time head office dashboard
06
Challenge
Payroll processed separately per branch — 40+ hours of HR admin per month
Our Solution
Integrated D365 with payroll system for automated timesheet-to-payroll processing

Key Highlights

1

8-branch simultaneous go-live on Dynamics 365 Business Central in 12 weeks

2

Custom recipe costing module built specifically for UAE F&B compliance and VAT treatment

3

80+ staff trained across all roles — full adoption achieved within 4 weeks of go-live

How The Codx Approaches Every Project

Every service follows a proven framework designed to deliver measurable growth and exceptional user experiences.

🖥️

Website Development

1

Discovery & audit

We review your existing site, server, analytics, and SEO baseline before touching anything.

2

Infrastructure first

Server, DB, caching, and Core Web Vitals sorted before a single design element changes.

3

Design & build

Mobile-first, brand-aligned, conversion-optimised. Every page has a clear purpose.

4

UAT + go-live

Full testing, DNS migration, client training, and 30-day post-launch support.

📣

Digital Marketing & SEO

1

Market & keyword research

We map the full opportunity — competitors, search volume, and content gaps.

2

Content strategy

Monthly calendar, pillar pages, blog clusters built around buyer intent keywords.

3

Technical SEO baseline

Schema, sitemaps, canonicals, page speed — foundation set before content goes live.

4

Monthly execution

Rankings, traffic, leads — every metric tracked and reported transparently.

🎯

Paid Advertising

1

Pixel & tracking audit

Nothing runs until every conversion event fires correctly.

2

Audience & creative strategy

Intent-based segments, Arabic creative, GCC geo-targeting from day one.

3

Launch + optimise

Weekly cadence — A/B testing creatives, audiences, and landing pages.

4

Monthly ROAS report

Every dirham attributed. Clear view of what's working and what's being scaled.

📱

Mobile App Development

1

Scope & architecture

User flows, API contracts, and tech stack defined before a single screen is designed.

2

UI/UX design

Figma prototypes with client-approved screens at every stage.

3

Development sprints

2-week sprints with a live demo at each milestone.

4

QA & submission

App Store + Play Store submission handled end to end.

Technologies Used

REST API

Client Testimonial

"

The Codx delivered the full Dynamics 365 Business Central implementation including POS integration, custom recipe costing module, centralised procurement workflows, branch-level P&L configuration, and staff training across all 8 branches.

CO
Confidential Client
Dubai & Abu Dhabi, UAE

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